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One voice in 63 Billion?

The biggest problems for startups are said to be lack of working capital; poor focus; fierce and established competition.   But the issue, front and centre, is actually getting anyone to take notice of you. 

Even if you invent a working time machine (and beautiful business cards - which always strikes me as the oddest "next" step startups waste their energy on), your biggest issue is getting anyone to pay attention. Business cards can follow.

Wikipedia estimates (as of last June!) that the contents of the indexed (i.e. known) web was 63 billion pages.  Don't small business websites run the risk of being a bit like electronic business cards? Nice - if you already have someone to show them to ..  Read More..

Green Energy

Although I have a section on website and SEO developments each month, I am bringing one development into the editorial as it is very personally exciting and aligns so closely with Briquesetclics values (Forward-looking company: European Small Business: A product that reinvents more than just an outdated function).

Greenenergy-eu.com is now using Briquesetclics as its provider of choice for Search Engine Marketing.  This busy startup is the UK and Denmark's distributor of Redwell Infrared Heating systems.  Basic product function is compelling enough: effective, cheap heat.  But look at the products themselves!  Forget the ugly radiator pinned to a wall.  These heaters are works of art .. Read more...

Sites of interest this month

As well as doing free "Searchability" reviews, we are involved with four very different sites this month:

 Domaine Chater

“Domaine Chater “ continues to show strong search results and demonstrably more traffic this year over the same period last year, which is proof of the pudding. Difficult to wax lyrical whilst not giving away how we're doing it. But underlying everything is a great product. Leave aside the beautiful website for a second: this is a great Duras wine.

Check out Award-winning French Duras Wines at http://www.Domainechater.com to see and purchase their products on line.

Xoom Hire

By reducing advertising costs to one fifth of those we found upon starting we've now reached our target cost level where we feel we can now really crank-up the advert distribution.  We're at that point. We've turned on the taps and people all over the world are now clicking away and we're getting about 1500 visits a month. 

The sun continues to shine on La Croix Spa.  French version of the site now brought up to par with the english version and healthy levels of French and English interest in both sites. See http://www.LaCroixSpa.fr and http://www.LaCroixSpa.com.

Greenenergy-eu.com

Greenenergy-eu.com is a very exciting client as represents a "full lifecycle" of everything Briquesetclics offers from internet marketing review to full-blown search engine optimisation.  What it really has going for it, is a product that really sells itself. (Efficient, low-cost heating that also looks amazing.)  See http://www.GreenEnergy-eu.com and definitely watch this space!

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