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Lead Kindly Analytics

This month I have a bit of a eulogy for Website analytics.  They answer the basic question "how do you know what your customers are doing on your website?"

I know it is one thing even to get customers to your site - that is what search optimisation and web marketing is for.  But supposing (as is often the case) you notice potential customers spend less than a minute on your site and go no further than your home page?  All that effort and expense wasted. And so many small business website owners don't even know this basic information.

I expanded on this topic in my last blog post and I am shortly going to post "what can you do about it?" in some detail.  Suffice to say I have a number of very happy clients from the last few months' effort in reacting to analytics and powering-up their businesses in these hard times (see "Green Energy Surge" below for an example). How do analytics help? Read More...

Green Energy Surge 

Building on the above article, really, I wanted to take the example of my Green Energy client to show the power of using analytics.  I won't divulge actual figures or specific issues encountered, nor my strategies either, as that is against my own commercial advantage ;-)  but it is still meaningful just to talk in generic terms about what we have seen and done about it.  The same story plays-out across the web.

Originally we optimised the site - as it existed before we came on board - just to give "what was there" the best possible chance of working. There were plenty of actions we were able to take just in this initial optimisation phase to increase traffic levels and overall reputation of the site (which rose from PageRank=1 to PR=2 during this period).

Having implemented the analytics code and let it run for a good month (to build up a reliable information-base) we were able to make the following assessments and agree changes with the client:

a) We have taken specific, measurable steps to increase traffic to site - which now stands at just under double the traffic levels we found in April.

b) We have enhanced site content to improve time spent per page (and equally eliminate pages that were never being browsed.  Unclicked pages bring-down performance averages as well as degrading overall site reputation in the eyes of people and search-engines alike!  Like a good gardener you need to weed them out.)  Time-on-site average currently stands at 4 minutes which is great.

c) We have enhanced navigation to reduce "bounce-rate" and bring customers to the correct point of action.  The "Contact-us" page is the 4th most popular page on site and you can't ask better than that!

Sites of interest this month

As well as doing free "Searchability" reviews, we are involved with the following sites this month:

Domaine Chater

We continue our relationship with Domainechater.com - it is a busy time of year for the real-world business at the moment and no bad thing to ease-off the web changes to take stock again in the autumn. Have a look at their last harvest on YouTube.

Check out Award-winning French Duras Wines at http://www.Domainechater.com to see and purchase their products on line. 

Xoom Hire

Work continues to promote Xoom.  We continue our focus on organic search optimisation - some of the new pages now reaching Google Page 1 (no mean feat for such a competitive market).

See http://www.xoomhire.com and why not use them next time you want to find the best car rental deal from over 100 rental companies?

La Croix Spa

La Croix statistics continue to go through the roof (though understandably a seasonal uplift here). Currently over 1,100 visitors a month (up from 700 visitors in June). We've been contacted by external advertisers wanting to promote ads on this webspace. 

http://www.LaCroixSpa.fr and http://www.LaCroixSpa.com.