Staying positive is essential in today's market

...This isn't a "feel-good" article, but nonetheless Reinhold Niebuhr got it right. Have the serenity to ignore what you cannot change ; courage to change what you can; and the wisdom to know the difference!

There is absolutely no point in worrying about events over which you have absolutely no control. Put the economy in this 'bucket'. Whether or not the economy is going up or falling off a cliff, makes no difference to the fact that in two or three years time, all of us will surely arrive at a place we've fashioned for ourselves by our own action or inaction. Make a practice of limiting your exposure to bad news and look at why the "good news" guys are where they are. What are they doing differently or right in this credit-absent market? How did Amazon achieve 18% revenue rises last quarter? How did ASDA's Christmas sales increase 7% over last year?

Eyes on the task! Have the courage to take the positive steps you can. An example close to my own heart is obviously the English Market we have enjoyed for our own holiday lettings and the "fear" that our summer season this year might be a bad one. But thinking about it; the French Market always had far less distance to fall. France was the one European economy that was not in negative growth in Q4 2008. And sure, it is experiencing contraction, but we're finding France on a turnaround that the UK is not. Sarkhozy's economic reforms of enterprise and employment constraints seems actually to be enriching a generation of middle income earners despite the recession because to them, there is an improvement to their disposable income despite the recession. We're finding a tangible increase in our French enquiries and bookings this year by being properly marketed to them.

It was Henry David Thoreau who said that (sic) "Chance only has influence once you've taken the first step". This is a nice little way of having the "wisdom to distinguish between things you can and cannot control". As any entrepreneur will tell you, you will only ever see the road ahead clearly when you've taken the first step down it, and not while you're still stuck behind your front door. Our natural perception of risk is a poor one. We're naturally risk averse when seeking to make gains and yet incredibly risk-prone when seeking to avoid loss. What I mean to say is "is cowering behind the front door not a bigger risk than actually opening it?". Having the wisdom to distinguish between things you can and cannot control is a matter of taking that control.

About the Author: Richard Martin of Briquesetclics is a Certified Management Consultant and Accredited Internet Marketing Consultant of 20 years experience in IT. Briquesetclics offers exquisite eBusiness solutions, website design and Internet Marketing with English to French Translation to expat and French Comunities in Southwest France. He serves the Limousin, Poitou-Charentes and Aquitaine regions and the cities of Limoges, Poitiers, Bergerac, Perigueux, Angouleme, Cognac, Bordeaux, Niort.

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