What is working in the world of search at the mo?

...Search engines and real world companies have reached a paradox in "finding the truth" about individuals - which Social networks can help resolve. This paradox is in exactly the "social proof" that is missing from any other form of communication about an individual or a company.

You see, you can spoof a CV, you can hire a great web designer and SEO to make your site found, even if your proposition is basically poor. You can plough money into advertising. But as things stand, you can't spoof your network of acquaintances and their natural human desire to promote what they like and decry (or ignore) what they don't like. You can't spoof the network.

So from a search point of view, your website is still your centre of operations and business function; your blog is still (literally) your log of thought and observation about what is going on around you. But there are all sorts of ways to improve your searchability, all of which have a line that you can most definitely cross between ethical promotion of the same (i.e. promotion within the acceptable rules of the search engines); and unethical promotion (i.e. SPAM, unfair technical practice).

The search engines are consequently trying to find ways of validating the "buzz" one can generate for oneself (which may be entirely justified, but may also be piffle) and the "buzz" that the weight of human observation about you can generate (which you can't invent). The social networks are therefore like the best human-edited search engines! Use them well and carefully. It matters.

About the Author: Richard Martin of Briquesetclics is a Certified Management Consultant and Accredited Internet Marketing Consultant of 20 years experience in IT. Briquesetclics offers exquisite eBusiness solutions, website design and Internet Marketing with English to French Translation to expat and French Comunities in Southwest France. He serves the Limousin, Poitou-Charentes and Aquitaine regions and the cities of Limoges, Poitiers, Bergerac, Perigueux, Angouleme, Cognac, Bordeaux, Niort.

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