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Welcome
Laurie
My
first note this month is to welcome Laurie James as part-time relief
valve for my workload in Briquesetclics! My client caseload
has been growing steadily since I opened Briquesetclics on the brink
of recession in late 2008. However things by February / March this
year had got to a point that I really needed to get more help (see
"Sites of interest this month" to see why). Those who have
received "on hold" messages in March, thanks for your patience!
Laurie
is fluent in Java, XHTML/CSS and some PHP for which he has now
already helped me out with some recent client requirements and
I am also hoping shortly to introduce him to the world of Search
engine marketing where the brunt of my workload lies.
Website legal minima
OK, I'm
not a lawyer, but as a designer and marketer I am obliged to
understand where legal requirements need to be observed in websites
and make clients aware of their obligations regarding
these. Small businesses and small business designers are not
always up to speed with their obligations on the web. Yet
given the amount of rubbish and dodgy practice that exists out there
it is a shame that legitimate small companies don't take steps
very clearly to show they are legit' - a concern on so many inernauts' minds these days..
My
motivation to write this is because:
a) The
law exists to protect both the company and its customers and it is
worth it for both parties to ensure your website is
compliant;
b) The
requirements are incredibly "light touch" so long as your company
and activities are legitimate.
The
following list is for guidance only and does not substitute for
obtaining full legal advice specific to your company and trading
circumstances. Basic requirements are:  Read
More...
Sites
of interest this month
I have
been involved with the following sites this
month:
Prostudio360.com
/ .fr / .de/ .es
Prostudio360
is a photo studio equipment company with sites in the UK, Germany,
France and Spain. They found Briquesetclics completely the way
it should be - via the web, in French, using exactly my
target keywords as their search criteria. We are discussing
how I might best help their web marketing across all four countries
- stating (interestingly for my own future reference) that they felt
with web agencies everything disappeared down a black hole and as a
client one lost sight of what was going on, who would be doing it
etc. More anon.
Green Energy (Eu)
We have
been involved with Green Energy (Eu) for a year now and as if in
celebration, visitor figures hit the "tenfold increase" mark (now
just over 2,500 visitors a month) to the figures we found this time
last year (less than 250 visitors a month). Clearly the story
is not finished and we look forward to working with them going
forward. March has been spent providing a "syndication"
facility to allow people to legally use the site content on their
own websites without compromising either copyright or the
Uniqueness of the original site which is so
critical for ranking well in search results.
Legacy
Habitat Management
We
continue to manage and tune Legacy Habitat's sponsored search
campaigns and provide background advice on search marketing in
general. Current focus is to determine the "Return on
Investment" of these activities to allow us to etermine next steps.
To find out more about their habitat creation and restoration
services which includes newt fencing, and their
wildlife fencing
programmes, just click the hyperlinks above.
Nearly Heaven
I had
mentioned back in January that I would be doing some work on the
"Nearlyheaven" proposition - a well renowned site in the local and
flying communities. The first phase of the work - to split-out
the three competing propositions into three separate sites: Learning to Fly in
France, Holiday
Cottages in France and Pedigree Hungarian
Vizsla dogs is complete. I hope you'll agree the results
are stunning. At the present time, all visitor stats are
holding-up on the main (original) site and are building nicely
for the other two propositions - which we will be able to
track precisely from now onwards (previously not possible on
the old site). "Off-site" web marketing will ensue in phase
II! Watch this space.
HolidayGites.co.uk
Holidaygites.co.uk is
a directory of Family
Holiday gites in France. They have asked Briquesetclics to
assist with their back-linking strategy - which means finding
relevant, high quality websites to link to holidaygites.co.uk.
I have begun to turn my attention to this work lately and look
forward to picking up the pace in
April.
Also in the pipeline for
April...
Socratic
Consulting
Higha
Efficiency
English
language tuistion for the
Japanese.
Other
Special Features:
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