Social networking, PET?

Internet marketer Adam Urbanski offers "PET" as his mnemonic for generating and maintaining an audience on social networks.

"POLARISE": Says that "mediocrity" is the executioner of unsuccessful social posts. You need to make your posts clear and risk people either "loving you" or "loathing you" to generate a following. The thing about having an opinion is, whether right or wrong, people with opinions on social networking sites generate a following. Like-you or loathe-you, people hang around to find out what is going to happen next.

BIG CAVEAT: There is a big difference between being clear and forthright, versus libellous, defamatory, vulgar etc. Your next post may well be your signature on a very hefty damages cheque...

"ENTERTAIN": Says "Amuse and people will not only follow you: they will invite others to do so as well".

"TEACH": says "give people something to walk away with". (I'd add - that is preferably actionable by them quickly and regularly in order to make a lasting impact.)

So, opinionated? preachy? Let social posts "wear with pride the labels given to them in scorn". With understandable misinterpretation, HR departments have identified the strengths, not the weaknesses, of social networking .... and typically they overlooked the bit about FUN!

About the Author: Richard Martin of Briquesetclics is a Certified Management Consultant and Accredited Internet Marketing Consultant of 20 years experience in IT. Briquesetclics offers exquisite eBusiness solutions, website design and Internet Marketing with English to French Translation to expat and French Comunities in Southwest France. He serves the Limousin, Poitou-Charentes and Aquitaine regions and the cities of Limoges, Poitiers, Bergerac, Perigueux, Angouleme, Cognac, Bordeaux, Niort.

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