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Quicker, broader web presence with Pay-per-click Advertising

PPC advertising - "accelerated SEO"

PPC is a process of selecting keywords and phrases and paying the Search Engine to display an advertisement in search results and in other peoples' websites to try to drive traffic to your site. You are charged when someone 'clicks' your advert.

PPC is effective in as much as it gives your site wider and faster web presence than SEO. You are ranked in search results according to the amount you are prepared to bid, and you can also opt to have your ads appear on web sites that host PPC / Adsense (also known as the "Content Network" - although we strongly recommend you don't opt to show your ads here).

PPC brings results faster than you would achieve just by going the SEO route - you can appear on page 1 tomorrow - and we have used this to effect for clients with new sites or very competitive search terms to huge business advantage for them.

However, like advertising in the physical world, if you do not know what you are doing, PPC is a fine way to lose a lot of money with no results. You really need to take advice, even if just to get you going. Briquesetclics clients have 42,000 advertisements on the web at the moment for clients in the Limosuin, Poitou-Charentes and Aquitaine regions of South-West France. And they don't pay more than $0.27c a click (average).