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Classic mistakes of small websites

The small business website faces a lot of challenges.  It has to:

a) Punch above its weight - by portraying the small business comprehensively and professionally;

b) Answer "Why You?" - the question every internaut asks upon landing on a new page;

c) It has to be a marketing animal to stand a chance of being found.

However, small businesses are not big businesses with dedicated internet and marketing departments.  So they tend to possess a mindset based on a physical-world sales model (which they are used to) and don't tend to have much knowledge of internet marketing (which they are not used to).  This means small business websites - at best - end up as nothing more than brochures and attract very little business in their own right.  What are the classic mistakes they need to rectify?    ..  Read More..

Staying positive is essential in today's market.

We are being bombarded by the press's opinions of economic reality: from news of redundancies to surveys of gloom and decreasing levels of confidence and trust.  It creates a tremendous imbalance in perspective and disposes us towards "not trying".

We're over-focussed on 800 job losses at BMW Mini and not the 2000 jobs created at ASDA; on the 10 billion loss disclosed by HBOS and not on BP's 7 billion profit.  Closer to Europe; we're focussed on the flight of the English back to England, rather than the relative stability of the local European markets that had less far to fall.

How can one therefore stay positive in these tough times? Read more...

Sites of interest this month

As well as doing free "Searchability" reviews, we have been involved with three very different sites this month:

 Domaine Chater

Our initial SEO review for “Domaine Chater “ has produced some fantastic search results for them this month, resulting in some Google Page 1 Position 1 rankings for even relatively generic search terms.  The aim is of course to consolidate this positioning and drive some really halthy traffic and business to the site. 

Check out Award-winning French Duras Wines at http://www.Domainechater.com to see and purchase their products on line. We wish their web rankings well in the coming months!

Cheers!

Xoom Hire

We are re-building Xoomhire's Pay Per Click advertising strategy from scratch. Xoom's challenges come from being a new, small entrant in a very large, very competitive global market.  How can a new entrant even compete when the "Obvious words" sell for up to $20 just for a single  click?  Well, we're doing it! 

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