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Why Briquesetclics.fr?

Having run a business in France for 6 years I came to two conclusions:

1) That 80% of our target market spoke an entirely different language to us, and we weren’t selling to them!  (D’uh!)

 2)  Having done nothing to promote our various websites as sales tools in their own right, they were merely electronic brochures and we were surely missing a huge marketing opportunity for our propositions.

Hence my new Business line: “Briquesetclics.fr” Exquisite eBusiness solutions, Web Design and Marketing, with English / French Translation.

Is this so off-beat?

On 6 December 2008 “The Times “ published an obituary for “French News” - an English newspaper based  in the Dordogne, France which had finally folded after 20-some years, with a loss of 31 jobs.

The article cited the flight of the English back to the UK and "The Internet" (wo'-evva! - Ed) as the chief reasons for it's decline. Come on! The French aren't going anywhere and only 15% of Europe's transactions are currently conducted on-line. 

But I agree, European small businesses HAVE to embrace multiple languages and electronic trading to survive..  Read More..

Is Search Engine Optimisation Bunk?

Ask 10 people in a pub (well if you want this conversation, at least surround yourself with experts) and you will get 10 different answers ranging from “Do nothing  - you’ll get indexed anyway” (I’ve been there remember) to “Cram every keyword possible into every corner of your site and submit it every other nanosecond” (BMW tried that and got taken off Google).

First piece of advice:  Don’t ask people in a pub—granted, it does demonstrate the entry-level for budding contenders to the subject.  Talk to an accredited—and only to an accredited—subject matter expert.

Second: SEO suffers because it has remained either the domain of techies who understand little about marketing; or of marketers who understand little of the underlying technology.  Read more...

Sites of interest this month

We have been involved with two other sites this month, for two different reasons:

 Domaine Chater

We performed an initial SEO review for “Domaine Chater “ the website of the quality vignoble in the Duras region of France.

Check out http://www.Domainechater.com to see and purchase their products on line. We wish their web rankings well in the coming months!

Cheers!

French Hen Parties

We did an entire site re-write of “French Hen Parties”.

See http://www.frenchhenparties.com and let us know what you think! (Even better, if you know anyone getting married in 2009, please forward them the link!)

Other Special Features:

Stay abreast of E-marketing news, facts and figures:

http://www.emarketer.com

Refer to our accrediting body: Apex Pacific.

http://www.apexpacific.com

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