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SEO
forces you to think
One of
the greatest kicks I get from performing search engine optimisation
for clients is its challenge to everyone to "think" in a way
the physical world and advertising don't force you to.
Think
about advertising in a local magazine. The penalty of a badly worded
ad is that you get no business, sure. But was it the ad?
Specific words in it? Just the market as a whole? "Nobody's buying"
(which incidentally is distinctly untrue at the moment). Too easy to
walk away.
The
great thing about keywords research and Google Adwords is that you
know absolutely down to the letter whether or not people are looking
at your ad, or website. And with a bit of lateral thinking, you
can find which words they are looking for.
And
it forces you to think about what it is you actually
offer, versus what you thought you did... Read
More..
You're
looking the wrong way, Darling
John
Lewis' high street sales at Christmas were poor, but it experienced
its highest online sales ever. According
to Trade Group IMRG, online shoppers were spending £1m per minute in
December (you and I parted with £13 billion online before Christmas
in the UK). There is, as yet, no online advertising recession
(except in social networks - because people can't decide which one
to use - whereas out on the web there is really only Google).
So
here's the thing. If it weren't for broadband, telecoms and
the web industry those Christmas billions would only be millions. It
wasn't until connections reached a decent speed around 2003
that ecommerce really took off - and - it has to be said - laid the gauntlet down to physical companies that either reacted well (John Lewis); or failed to (Woolworths).
If
it cost
the taxpayer £12.5 billion to cut VAT back to 1.5% and make
iPods a few quid cheaper £5.1
billion spent on telecoms would see broadband upgraded to
between 30 - 100 Mbps for the nation.
I have
no crystal ball, but while the UK is still connected by copper
cables instead of fibre optic, we can't exploit video,
MP4, IPTV, 3d and animation at all on the web. When
we can, web-based businesses
could make £13 billion 2008 christmas revenues look like pocket
money.
You're
looking the wrong way, Darling.. Read
more...
Sites
of interest this month
As well
as doing free "Searchability" reviews, we are involved with six
very different sites this month:
 Domaine
Chater
“Domaine
Chater “ continues to show strong search results. We continue our
relationship with Domainechater.com and hope to see a great summer
for them.
Check
out Award-winning French Duras Wines at http://www.Domainechater.com to see
and purchase their products on line.
Xoom
Hire
Work
continues to promote Xoom. We're switching focus to organic
search optimisation now, to try to reduce the site's huge dependence
on Pay-Per-Click.
See
http://www.xoomhire.com and
why not use them next time you want to find the best car rental deal
from over 100 rental companies?
La
Croix Spa
Web
stats show the French and English sites pull-in at least 500
visitors a month and the website itself has actually "swung it"
for some of the 2009 reservations - incredibly simple to
navigate and use. It remains technically our simplest
site.
http://www.LaCroixSpa.fr and
http://www.LaCroixSpa.com.
Greenenergy-eu.com
Greenenergy-eu.com
is a very exciting client in one of today's fastest growing
industries. A great opportunity for Briquesetclics to show its
internet marketing and search engine optimisation
capability. See http://www.GreenEnergy-eu.com
and definitely watch this space!
Powerhelix.co.uk
Powerhelix.co.uk
is a sister site to Greenenergy-eu.com. It was a suggestion by
Briquesetclics to use this site as a product evaluation / incubation
site and thereby solve a dilemma the client had about referencing
stable, proven products for one audience (the purpose of Green
Energy Eu) , versus the need to show "what's cooking" (e.g. as yet
un-proven technologies) for a different audience (now the purpose of
Power Helix). See http://www.powerhelix.co.uk
and again - watch this space!
Other
Special Features:
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abreast of E-marketing news, facts and
figures:
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