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Stay in front of your customers with Email MarketingEmail marketing instantly conjures up thoughts of SPAM. However, Ethical email marketing - which relies on you knowing who you are emailing, and the person being mailed giving you their consent to do so (and also allowing them to opt-out) is not SPAM. It is very effective marketing and you should not feel embarrassed to make use of it. |
Ethical email marketing allows you to leverage technology for what it is good at - to be able to produce high quality, arresting messages and communicate them in large numbers and track the results.
Briquesetclics have used ethical eMail marketing to great effect for clients where it has been necessary to keep the company concerned "in front" of their suppliers and potential customers over an extended period of time. A monthly newsletter sounds a bit cliché, but the webstats are testament to their effect of "reminding" people the particular client exists.
Fact: for Hotels and Accommodation email marketing is now THE marketing method of choice.)
See our own newsletters for examples of effective email marketing.
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